Address the following information in a three page marketing strategy regarding a new dietary supplement called “Grub” for a company called World Wide Nutritional Inc. This dietary supplement is directed towards bodybuilders and is intended to replace meals and maintain physique.
Section 1: General Product Information
- Describe the dietary supplement “Grub”
- Describe how you will market “Grub”
- Describe how the marking plan will differ from other marketing plans currently available to consumers.
- Describe the value of the services offered by World Wide Nutritional Inc.
Section 2: Consumers
- Differentiate health care access options for consumers.
- Differentiate the health care access options that are available to your target audience.
- Analyze how the health care access options will affect how you market to your target audience.
- Analyze how consumers communicate health care access options.
- Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
- Analyze the impact government agencies have on products and services that are available to the health care consumer.
Section 4: Impact of Regulations
- Analyze the effect of health care reform on the health care consumer products and services.
- Analyze how health care reform will affect your target audience.
- Analyze how health care reform will affect how you market to your target audience.
Section 5: Anticipating the Changing Market
- Explain how consumer’s options for health care are changing.
- Explain how you will ensure the health care company or product is relevant to the consumer.
Section 6: Importance of Market Strategy
- Explain why all of these factors are important for your marketing strategy.
Format consistent with APA guidelines.
Cite at least 3 peer-reviewed, scholarly, or similar references.
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