Marketing Strategy Discussion Foru
Read IBM’s Using Strategy to Build a “Smarter Planet,” Video Case 2 at the end of chapter 2, and watch the corresponding video (Links to an external site.).
- Begin you post by answering the following questions:
- What is IBM’s business strategy?
- How does this strategy relate to IBM’s mission and values?
- Conduct a SWOT analysis for IBM’s Smarter Planet initiative. Besides creating the SWOT matrix, be sure to describe how IBM can match theirStrengthstoOpportunities, while converting their WeaknessesandThreatsto favorable outcomes. Specifically,
- match IBM’s strengths with their opportunities. How can IBM capitalize on their strengths with these opportunities?
- Match strengths with their weaknesses. (Is there a strength that could offset a weakness?)
- Are there opportunities that can offset the threats you have identified?
- Conclude your post by answering the following questions:
- What are the relevant trends to consider for the next three to five years?
- How should IBM measure the results for the Smarter Planet strategy?
- Do you have any suggestions on how to improve this strategy?
Note: You may want to develop the above content in a Microsoft Word document and then upload it to your post.
http://www.viddler.com/embed/f958773b
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