Marketing Strategies 651
Create a brief presentation for the class in which you:
• Present a Blue Ocean idea (not one you make up – an existing product or service that you
believe exemplifies a Blue Ocean strategy)
• Describe how this product/service fits the Blue Ocean model:
– how does it create new demand?
– how does it diverge from the competition/make it irrelevant?
– how does it achieve value innovation, i.e., how does it create value for the company and
the customer?
– what is its unique focus?
– does it have a memorable tagline?
– Use visuals to support your presentation (PowerPoint preferred)
Time – approximately 5 minutes
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