Marketing/Public Relations Plan. Design a marketing plan (for private facilities) or a public relations plan (for public schools/programs) that includes a year-long schedule, a detailed description of a multi-faceted campaign, and a year-end assessment.
– Schedule: Create a year-long schedule that will list all of the marketing/public relations efforts which you and your staff members will produce. List the items by month. You may start your year-long schedule during any month you believe would be practical
(i.e. the start of the school year, the start of a new calendar year, during registration season, etc.)
– Plan: Describe multiple ways you plan on promoting your facility. Be sure to keep your community and its diversity in the forefront of your planning. You may wish to include print media, tv/radio ads, social media, online marketing, emails, flyers, posters, community events, public appearances, sponsorships, etc. Be creative! For each marketing/PR item, be sure to write a description of the item, your goal, the number of people you hope to reach, the cost, and how you will pay for any expenses. Please note: If you choose to create a poster, flyer, door hanger, or other print item, your description should be a graphic depiction of the item.
– Assessment: Design an assessment to determine whether or not your marketing/public relations campaign is successful. At the end of a year, you should be able to measure your campaign’s level of success and determine how to improve it for subsequent years. The assessment data should be easy to collect and be objectively measured.
Your entire marketing/public relations plan should be approximately 6-8 pages in length. Submit to the assignment link in Blackboard.
