Questions are for a Marketing Management Group Project (MMGP).
Product = Apple iPhones
Branding Section
What are the attributes and benefits of your product/service? How do they relate to your target market?
How can your firm use packaging and labeling to support its brand image?
Services Section
What support services do buyers of your product/service want and need?
What support services does your firm’s main competitor offer? How do those efforts affect their sales?
Promotions Section
Describe, discuss and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.
Categories: