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Marketing Management Group Project (MMGP) – Positioning/Competition/Branding InstructionsPositioning (See Chapter 10)

  • Create an appropriate positioning statement for your product/service and explain the statement.
  • Describe how your product/service is positioned in the marketplace. Provide examples and a detailed explanation.-JOSE

Each group must describe thepositioning, competition, and branding for its product/service.Individual
assignments must include a title page that has the name of the project
topic and the specific questions being addressed from the prompt, be 2-4
full pages (12-point Times New Roman font, double spaced), and include a
separate references page.

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