Marketing Internationally and Export/Import Practices
– Compare and contrast domestic and international marketing.
– Identify considerations for importing or exporting a
product.
– Recognize the documentation needed to export goods.
ASSIGNMENTS
– Post your response to the following: Consider the
marketing mix. How does the marketing mix differ in the domestic and
international environments? How is it the same? Should international marketing
managers standardize the marketing mix? Why or why not?
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