Team (D-LIT), President Learner has selected you to formulate interactive
marketing benchmarks, such as website features, online services, electronic
data gathering, and software applications that permit personalized digital
experiences.
Dr. Learner is especially interested in assuring Cyber-Health
that its successful “healthcare learning for the digital future”
positioning strategy is well understood including the vital role of the
med-teach agent technology.
Formulate and use interactive marketing benchmarks to
discuss critical success factors for Cyber-Health’s e-marketing
process/programs. Consider the following for inclusion:
interactive marketing benchmarks – website designs, online
features like instant messaging, and others
reference citations – the website or online reference source
from which the benchmark is identified
description of e-marketing process/program critical success
factor(s) – the actual Cyber-Health e?marketing advantages derived from
incorporating the identified benchmark(s)
Cyber-Health is an online college & Med ED is
brick/mortar
