Marketing for new app
allows users to locate trained, experienced babysitters within a specific zip
code in the U.S. You would like to market the app through Apple’s App Store,
but need to develop an estimate of potential users who might purchase it. You
have determined that iPhone users tend to have above-average annual household
income ($75,000+), and be more likely to have completed a 4-year college
degree. Using the websites listed above, answer the following questions for
2012 (the most recent American Community Survey data released):
1. How many family households in the U.S. had children under
age 12?
2. How many family households in the U.S. were headed by an
individual who had completed a bachelor’s degree?
3. How many U.S. families had an average annual household
income of $75,000 or more?
Critical Thinking Question
What other market data would you need to create an accurate
sales forecast for the babysitter app?
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