international markting
DISCUSSION QUESTIONS
1 How can ?rms maximize the opportunities offered when foreign governments act as facilitators of involvement?
2 How can ?rms minimize the inconvenience to their international operations when foreign governments act as regulators of international commercial involvement within their borders?
3 What are the key differences between various forms of political instability?
5 What steps can you take to minimize political risk in the countries in which your ?rm is presently involved?
7 Discuss the circumstances in which international law can clash with national law as far as commercial matters are concerned. Will globalization ever create a situation where international law will take precedence over national law?
8 Comment on circumstances where national law can frustrate global marketing strategy and the potential savings that can result from globalization.
9 Under what circumstances would it be worthwhile to ?le for protection of intellectual property in an international market?
