- Marketing 2016 ( 18th edition )
- 1. Describe stakeholder orientation at REI. [See4-1a The Dimensions of Social Responsibility]
- 2. How does REI implement social responsibility? [Refer to concepts in4-1b Social Responsibility Issuesin your response]
- 3. How do REI’s values relate to the development of an ethical culture? [Refer to concepts in4-3 The Nature of Marketing Ethicsin your response]
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