consumer
1. Describe a value
proposition and provide an example. How important is value to the consumer?
2. How would you
describe relationship marketing? Why are these relationships so important to
successful marketing?
3. What are the
similarities and differences between holistic marketing and integrated
marketing communications
4. Describe Michael
Porter’s value chain model. What makes this an effective approach?
5. What key elements
should be covered when writing a good mission statement? What is the purpose of
a mission statement?
6. What is the
difference between primary and secondary research methods? Provide an example
of how each of these could be used.
7. Write out two
different examples of closed-end questions you might use for a market research
survey.
8. Putting surveys
aside, what other market research methods could be used to gather data? Briefly
describe three.
