Digital and interactive media available through the Web have emerged as legitimate advertising options. Several unique characteristics of the Internet offer advantages for advertising over traditional media options.
Discuss the following:
Compare and contrast the experience of shopping at your favorite retail store with the experience of shopping online.
- What do you like and dislike about shopping in a physical store?
- What do you like or dislike about shopping online?
- How can Internet-based businesses deliver the same rich shopping experience that brick-and-mortar stores provide?
- How are smartphones and other handheld devices changing the way you shop?
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