5 RESOURCES AT LEAST TO BE USED IN THE SOLUTION
Managing marketing in
a changing world
In the first three
weeks of this module, you considered a number of
issues that are important to marketing as an organisational
function and
as a profession in the 21st century. You explored the nature
of the
marketing concept today, assessed the input from other
disciplines and
reflected on the changing demands of tomorrow’s consumers.
This final part of
your Personal Development Portfolio will be your
opportunity to demonstrate that you have synthesised much of
the
material that you have encountered in this module.
Specifically, reflect
critically on Weeks 4-8.
In a paper of
approximately 500 words, address the following:
* What have you
learned about the role of cultural awareness that
could enable you to provide advice to your own organisation?
* What have you
learned about ethics and social responsibility that
could enable you to provide advice to your own organisation?
* How do you
envisage that both awareness of and ‘good practice’ in
these areas can enable your organisation to operate
effectively and
successfully in the years to come?
