The question should be one page to two pages.
Question: A group of investors in your city is considering opening a new upscale supermarket to compete with the major supermarket chains that are currently dominating the city’s marketplace. They have called you in to help them deter-mine what kind of upscale super-market they should open. In other words, how can they best develop a competitive advantage against existing supermarket chains?
1. List the supermarket chains in your city, and identify their strengths and weaknesses.
2. What business-level strategies are these supermarkets currently pursuing?
3. What kind of supermarket would do best against the competition? What kind of business-level strategy should it pursue?
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