Q11. Which of the following is not one of the ways to evaluate its efforts in social responsibility?
a. assess whether the company’s mission matches the mission of the cause it is considering supporting
b. assess whether the company’s target market has a vested interest in the cause
c. identify whether the socially responsible behavior will yield goodwill among key stakeholders
d. identify if the company will garner positive exposure from its socially responsible activities
e. evaluate whether the company’s socially responsible activities can be used to compensate for less responsible actions in other arenas
Q12. The effects of disintermediation can include all of the following except:
a. elimination of costs from previously performed functions
b. cannibalization
c. more efficient distribution structure
d. displaced sales
e. new value proposition
Q13. All of the following statements are true except:
a. different customers in different segments value the same product differently
b. different segments may require different levels of service
c. customer-oriented pricing requires that companies manage their customers on sales, not profits
d. firms should track the profitability of different customer accounts
e. companies may actually decide not to serve some customers
Q14. All of the following are examples of trade secrets except:
a. a patent
b. a product formula
c. a product design
d. manufacturing processes
e. advertising plans
Q15. Which of the following is not one of the roles of the government in facilitating technology and innovation, as identified in the chapter?
a. providing financial support for research and development efforts
b. initiating legislation to ensure fair competition in technology-based industries
c. protecting the ability of large U.S. companies to compete in a global market
d. ensuring consumer welfare with respect to issues such as privacy, access, and so forth
e. facilitating development of industry standards, in some situations where industry players cannot agree
Q16. ____________ customers need high levels of service, often with quick and reliable response times, and are willing to pay for the privilege.
a. basic needs
b. risk avoider
c. hand holder
d. intermediate needs
e. advanced needs
Q17. Copyrights may be granted for each of the following except:
a. music
b. literature
c. painting
d. expressions of ideas
e. the idea itself
Q18. In the United States, for what period of time are patent owners usually given the right to exclude others from making, using, or selling the invention?
a. 5 years
b. 10 years
c. 15 year
d. 20 year
e. 25 years
Q19. ____________ customers want a standard level of service with basic inspections and periodic inspections.
a. basic needs
b. risk avoider
c. hand holder
d. intermediate needs
e. advanced needs
Q20. ____________ customers want to avoid paying big bills but don’t care as much about response times.
a. basic needs
b. risk avoider
c. hand holder
d. intermediate needs
e. advanced needs
