Q33. The steps in customer oriented pricing are beneficial in that they:
a. help distinguish between “carriage trade” and “bargain basement” customers
b. serve as a decision-making framework for pricing in the high-tech environment
c. allow the marketer to make a quick and easy pricing decision
d. provide the marketer with a greater understanding of the customer’s cost limitation
e. ensure profitability based on cost versus price
Q34. The process of a large organizational buyer inviting suppliers to bid for its business on its own private Web site is called:
a. infomediary
b. seller storefront
c. portal
d. e-tailer
e. e-procurement
Q35. ____________ customers want to avoid paying big bills but don’t care as much about response times.
a. basic needs
b. risk avoider
c. hand holder
d. intermediate needs
e. advanced needs
Q36. The theft of intellectual property in the software and digital entertainment industries is called:
a. fraud
b. piracy
c. deception
d. bootlegging
e. bootstrapping
Q37. All of the following are elements of Web site design except:
a. context
b. content
c. customer service
d. communication
e. community
Q38. ____________ customers want a standard level of service with basic inspections and periodic inspections.
a. basic needs
b. risk avoider
c. hand holder
d. intermediate needs
e. advanced needs
Q39. Which of the following is not one of the ways to evaluate its efforts in social responsibility?
a. assess whether the company’s mission matches the mission of the cause it is considering supporting
b. assess whether the company’s target market has a vested interest in the cause
c. identify whether the socially responsible behavior will yield goodwill among key stakeholders
d. identify if the company will garner positive exposure from its socially responsible activities
e. evaluate whether the company’s socially responsible activities can be used to compensate for less responsible actions in other arenas
Q40. The effects of disintermediation can include all of the following except:
a. elimination of costs from previously performed functions
b. cannibalization
c. more efficient distribution structure
d. displaced sales
e. new value proposition
