cjcj61990,
I would like to check if you are interested in helping me with the following paper. The focus of this paper is on creating a “Strategic Marketing Plan” for Samsung marketing their newly launched phone: Galaxy S7 Edge.
In this paper, the following information are required:
1. Speak about Samsung history and its success in becoming a world leader in mobile phones against its competitor Apple. (Approx. 400 words)
2. Analyse the market environment in which Samsung is operating at, and how Samsung’s marketing strategies and responses to this environment are making its products successful. (Approx. 250 words)
3. Describe the nature of Samsung’s leading product: the Galaxy S7 Edge by talking about its attributes and the services that the Galaxy S7 Edge provides. (Approx. 150 words)
4. Describe the market characteristics, needs, trends and potential growth for the Galaxy S7 Edge. (Approx. 300 words)
5. Prepare a SWOT analysis of Samsung’s strengths and weaknesses and of the opportunities and threats in the external environment. (Approx. 500 words)
6. Describe Samsung’s competition and how Samsung is dealing with it by forming a solid marketing strategy. (Approx. 200 words)
7. Describe Samsung’s product offering and its variety (Approx. 150 words)
8. List the keys to success for Samsung’s strategic marketing plan to market for their product the Galaxy S7 Edge. (Approx. 200 words)
9. List the critical issues that Samsung has or have to consider when marketing for their Galaxy S7 Edge phone. (Approx. 250 words)
Guidelines:
* The total word count in the paper should be approximately 2,400 words (excluding references and headlines)
* Please add references for the material used in writing this paper (a minimum of 12 different references are required).
