what is the correct answer
1-leader pricing attempts to
Price product at odd numbered amount to stimulate demand
Bundle product together for sale
Attract customers to a store so they cab be baited to buy a different, more expensive product
From that product category instead.
Attract customers to a store so they will buy other products in addition to the magnet product.
2- which of the following attributions would likely result in the most unsatisfied consumer?
-a problem that once in a while, with internal responsibility and is controllable
-problem that happen all the time, with internal responsibility and is uncontrollable
-problem that happen all the time, with external responsibility and is uncontrollable
-problem that happen all the time, with external responsibility and is controllable
3-one of the advantages of using status quo pricing is that it:
-Help maintain a company’s differential advantage over the competition
-relies on return on investment of sales to determine pricing levels
-send a message that our product is similar to the competition
-is based on actual costs of manufacturing
4-For marketing communications to be most effective
All of the promotional mix elements should be utilized
Marketing managers must ensure a proper match between the message to be conveyed and the target market’s attitude and ideas
Marketing managers should use both interpersonal and mass communications
Advertising messages must be general enough to cover all ages, social classes, and education levels
5-which of the following is least likely to be true regarding customer satisfaction?
-if you take time to complain you probably have an intention of buying from that company in the future
-the average company hears from most of its disgruntied customers
-time is key element in the level of satisfaction during the service recovery process
-the peronality of the customer impact their likelihood to complain
