Visit the website of Johnson & Johnson (http://www.jnj.com).
Read through the material contained on the site, paying particular attention to the features on company history, Johnson & Johnson’s credo, innovation and company news. On the basis of the information contained here, answer the following questions:
- Do you think Johnson & Johnson has a distinctive competence?
- What is the nature of this competence? How does it help the company to obtain a competitive advantage?
- What are the resources and capabilities that underlie the competence? Where do these resources and capabilities come from?
- How imitable is Johnson & Johnson’s competitive advantage?
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