Assignment Details LCBH221 – 2A – Beverage Service Operations
Assignment Details – Week 5 Individual Project 1 Details Deliverable length: Marketing proposal (600–800 words)
Course Objective(s): Create a Proposal for Beverage Marketing/Promotion Assignment: Justifiably, most businesses are very concerned with marketing, the process of
promoting and selling products or services. An effective marketing research plan selects the
appropriate type of survey to gather the desired information, then analyze, and apply the gathered
data. The comprehensive plan is used to analyze a business market niche and make appropriate
decisions regarding products offered, pricing, advertising, and other factors to maximize sales. It
allows one to set prices for products or services that take into account costs, desired profit, and
other important market considerations. Description: Discuss the three types of analysis you should do when creating business and marketing
plans. Describe and define a market segment as it relates to a beverage operation. Think of two groups of customers who are very different in their tastes and values. Make a
list of three or four items that you might find in a bar that would attract one group but
completely turn off the other one. Consider how you might overcome these barriers to attract both groups for business. Please submit your assignment: Please use internet references and cite whatever
is used. (i.e. for references: Doe, J. (2017). See Jane Run. Retrieved from
https://seejanego.co/
When citing: See Jane Go is a ride-hail service created exclusively for
women. (Doe, 2017)
Individual Project Grading Rubric
Format: Adherence to deliverable
10%
length, proper grammar, and APA
format.
20%
Content: Content meets requirements
and is an obvious response to the
assignment details.
Support: Ideas are supported with examples
and evidence. 20% Knowledge: A clear understanding of course
material is demonstrated. 25% Accuracy: Information is accurate with no
factual errors. 25%
