Global Marketing Paper (25 Pts)
America exports more than $1.7 trillion in goods and services each year. The U.S. is the world’s leading
exporter of farm products. Chemicals, office machinery, computers, automobiles, aircraft, and industrial
machinery make up almost half of all nonagricultural exports. Marketing is a global proposition and a growing
trend.
Purpose:
The purpose of this assignment is to explore how companies need to adjust to the world of global marketing.
The learning outcome areas associated with this assignment are global marketing, critical thinking, use of
discipline specific knowledge and perspectives. Keep this in mind as you develop your paper.
Learning Objectives:
Analyze marketing situations.
Evaluate and apply advanced marketing and ethics theories to research.
Global Marketing Issues List:
Marketing to Third World Nations
Ethics in Marketing (bribes, censorship…)
Cultural Differences (colors, symbols..)
Fear of Globalization (job loss, outsourcing…)
Protection of Intellectual Property
Advertising in Multinational World
Societal Value Differences
Distribution Issues
Effect on World Economy (tariffs, dumping…)
To Do:
1. Select one of the topics from the above list.
2. Explore this area through research to gain expertise on the issue so you can integrate the marketing
concepts discussed in the text to the global marketing issue.
3. You must cite 3 resources.
4.
Develop and write your paper – 2 pages 11 point type, single spaced with footnoted
citations.
5. Once written, check paper for logic, grammar, format, and plagiarism. You must give credit properly.
Also, the Writing Center is a fabulous resource to help ensure a quality score for your work.
6. Turn it in the appropriate drop box by the due date.
