Unit 9 Final
Project
Select one
consumer behavior topic from the list below and prepare a 5–7 page research
paper. Your paper should include a minimum of five academic references. As with
all material you submit to the Instructor, check for correct spelling, grammar,
punctuation, mechanics, and usage. Please refer to the Online Communications
Guidelines for Paper Submission Standards.
• The Impact of the Digital
Revolution on Consumer Behavior
• Market Segmentation of Online
Consumers
• Consumer Motivation and High Tech
Products
• The Influence of Culture on
Consumer Behavior
• The Adult Consumer’s
Decision-Making Process
Assignment
Checklist:
1. Clearly articulate one of the
selected topics
2. Utilize effective citation to
support your work
3. Include a minimum of five academic
references
4. Paper should be 5 to 7 pages
5. Paper should be in APA format and
citation style
6. Review the grading rubric before
starting this assignment.
Directions
for Submitting your Final Project
Compose your
Assignment in a Microsoft Word document and save it as Username MT459 Final
Project-Unit9.doc (Example: TAllen- MT459 Final Project Unit 9.doc). Submit
your file by selecting the Unit 9: Assignment Dropbox by the end of Unit 9.
Unit 9 [MT459: Consumer Behavior]
Unit 9 Final
Project Grading Rubric = 145 Points
Criteria Maximum Maximum
Percent Points
Content
Assignment
answer provides correct and complete information:
50%
1. Clearly articulate one of the
selected topics 72.5
2. Utilize effective citation to support work
Analysis and
Critical Thinking
Answer
demonstrates critical thinking:
• Provides a synopsis of situation
• Analyzes key issues 30%
• Defines the problem
43.5
• Presents alternative solutions
• Selects a solution
• Implements solution
• Makes recommendations
Writing
Style and Grammar 10% 14.5
APA Format
and citation style 10% 14.5
TOTAL
100% 145
