Graded Homework

Unit
7 [MT459:
Consumer Behavior]

Unit 7 Assignment

Review
Tables 12.2 Top 25 U.S. Hispanic Markets, 12.3 Traditional Characteristics of
the Hispanic American Market, 12.4, Ways in Which “Hispanic” Has Been Defined,
and 12.5 Demographic Characteristics of U. S. Hispanic Ethnicity Types, all
found in Chapter 12 of your text.

After
reviewing each of the tables define at least one specific point in each of the
tables and explain why you believe it is important and how it supports your
other selections from the other tables. Provide a 2–3 page APA paper that
utilizes your selections and why they all work together as we determine the
face of consumer.

As with all material you submit to the
Instructor, check for correct spelling, grammar, punctuation, mechanics, and
usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards.

Assignment
Checklist:

1. Recognize how consumers learn and
   assimilate information

1. Express how to measure consumer
   learning and the impact of the data

1. Discuss trends on potential
   impact of brands and consumers

1. Paper should be 2 to 3 pages

1. Paper should be in APA format and
   citation style

1. Review the grading rubric
   (below) before starting this assignment

Directions for Submitting
your Assignment

Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit7.doc (Example: TAllen- MT459 Assignment Unit 7.doc). Submit
your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.

Unit 7

[MT459: Consumer Behavior]

Unit 7 Assignment Grading Rubric = 30 Points

Criteria

Maximum

Maximum

Percent

Points

Content

Assignment answer provides correct and complete information:

50%

1.

Recognize how consumers learn and assimilate information.

15

2.

Express how to measure consumer learning and the impact of the

data

3.

Discuss trends on potential impact of brands and consumers.

Analysis and Critical Thinking

Answer demonstrates critical thinking:

·

Provides a synopsis of situation

·

Analyzes key issues

·

Defines the problem

30%

9

·

Presents alternative solutions

·

Selects a solution

·

Implements solution

·

Makes recommendations

Writing Style and Grammar

10%

3

APA Format and citation style

10%

3

TOTAL

100%

30