Graded Homework

Unit
5 [MT459:
Consumer Behavior]

Unit 5 Assignment

Review
Figure 7.3 Gillette® ads in Chapter 7 of your text. Why did Gillette® create
two different ads?

Assignment
Checklist:

1. Describe
   segmentation of markets for these 2 ads

1. Identify
   advantages/disadvantage of each market segment for these 2 ads
2. Discuss
   the impact of consumers on the different ads

1. Paper
   should be 2 to 3 pages

1. Utilize APA
   format and citation style
2. Review
   the grading rubric (below) before starting this assignment

As
with all material you submit to the Instructor, check for correct spelling,
grammar, punctuation, mechanics, and usage. Please refer to the Online
Communications Guidelines for Paper Submission Standards.

Directions
for Submitting your Assignment

Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit5.doc (Example: TAllen- MT459 Assignment Unit 5.doc). Submit
your file by selecting the Unit 5: Assignment Dropbox by the end of Unit 5.

Unit
5 [MT459:
Consumer Behavior]

Unit 5 Assignment
Grading Rubric = 30

Criteria		Maximum			Maximum
			Percent			Points
Content
Assignment answer provides correct and complete information:
	50%
1.	Describe segmentation of markets for these 2 ads					15
2.	Identify advantages/disadvantage of each market segment for
	these 2 ads.
3.	Discuss the impact of consumers on the different ads
Analysis and Critical Thinking
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues
·	Defines the problem
	30%			9
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar		10%			3
APA Format and citation style		10%			3
TOTAL		100%			30