Graded Homework

Unit
3 [MT459:
Consumer Behavior]

Unit 3 Assignment

Read
Case One:Hello Starbucks! Found at the end of Chapter
5 in your text. Complete questions 1and 2.

As with all material you submit to the
Instructor, check for correct spelling, grammar, punctuation, mechanics, and
usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards.

Assignment
Checklist:

1. Discuss three
   basic types of research of design (exploratory, descriptive and casual)
2. Discuss
   use of research design for each method

1. Differentiate
   appropriate research design methods to use in consumer habits analysis
2. Paper
   should be 1–2 pages
3. Paper
   should be in APA format and citation style

1. Review the grading
   rubric (below) before starting this assignment.

Directions
for Submitting your Assignment

Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit3.doc (Example: TAllen- MT459 Assignment Unit 3.doc). Submit
your file by selecting the Unit 3: Assignment Dropbox by the end of Unit 3.

Unit
3 [MT459:
Consumer Behavior]

Unit 3 Assignment
Grading Rubric = 30 Points

Criteria		Maximum		Maximum
			Percent		Points
Content				15
Assignment answer provides correct and complete information:
1.	Discuss three basic types of research of design (exploratory,
	50%
	descriptive, and casual).
2.	Discuss use of research design for each method.
3.	Differentiate appropriate research design methods to use in
	consumer habits analysis.
Analysis and Critical Thinking				9
Answer demonstrates critical thinking:
·	Provides a synopsis of situation
·	Analyzes key issues		30%
·	Defines the problem
·	Presents alternative solutions
·	Selects a solution
·	Implements solution
·	Makes recommendations
Writing Style and Grammar		10%		3
APA Format and citation style		10%		3
TOTAL		100%		30