Unit 10 [MT459:
Consumer Behavior]
Unit 10 Assignment
After reflecting on what you have learned and how you have
benefited by taking MT459 Consumer Behavior, write a reflective essay that
addresses the ideas listed below. The paper should be a minimum of 2 pages
double spaced in 12 point Times New Roman font. Also, the paper must have a
title page, an introduction paragraph, a conclusion paragraph and references
list if applicable.
Please answer the following ideas in your paper:
1. Reflect
and describe which key concepts and topics in this course have made you a
stronger candidate to enter the business world.
2. Discuss
how this course has affected both your professional development and your
personal development, and explain how this course has encouraged you on your
academic path.
Assignment Checklist:
• Write
your original response in Standard American English, paying special attention
to grammar, style, and mechanics.
• Respond
to the aforementioned ideas in a thorough manner, providing specific examples
of concepts, topics, from item # 1, and specific examples of the impact on you
from item # 2.
• Ensure
that your viewpoint and purpose are clearly stated.
• Demonstrate
logical and appropriate transitions from one idea to another.
• Your
paper should be highly organized, logical, and focused.
• If you
use outside sources to support your reflection please be sure to use APA
citation style and be sure to provide both in-text citations and a reference
list.
• For
additional help with APA or writing, please visit the Kaplan University Writing
Center.
Directions for Submitting your Assignment
Compose your Assignment in a Microsoft Word document and
save it as Username MT459 Assignment-Unit10.doc (Example: TAllen- MT459
Assignment Unit 10.doc). Submit your file by selecting the Unit 10: Assignment
Dropbox by the end of Unit 10.
Unit 10 [MT459: Consumer
Behavior]
Unit 10 Writing Assignment Rubric = 35 Points
Assignment Rubric Possible
Points
Content, Focus, Use of Text and Research: 17.5
• Described which key
concepts and topics in this course have made you a
stronger candidate to enter the business world
• Described which key
concepts and topics in this course have encouraged you
on your academic path
• Discussed how this
course has affected you in your professional and personal
development as a student and as a person
Format, Mechanics: 10.5
• Clearly stated
purpose and viewpoint
• Logical transitions
between ideas
• Organized and
focused
Writing Style and Grammar 3.5
APA Format and citation style 3.5
Total 35
