JetBlue Airways: A Cadre of New Managers Takes Control

1. Discuss the trends in the U.S. airline industry and how
these trends might impact a company’s strategy

2. Discuss Jet Blue’s strategic intent

3. Discuss Jet Blue’s financial objectives and whether or
not the company has been successful in achieving this objective

4. Discuss Jet Blue’s strategic elements of cost,
organizational culture, and human resource practices and evaluate whether each
elements provides the organization with a competitive advantage

5. Discuss Jet Blue’s strategies for 2008 and beyond and
evaluate whether or not Jet Blue will be successful implementing these
strategies.