Does the companyrely primarily on customer intimacy, operation excellence, or
product leadership customer value proposition? What evidence supports a
conclusion?
2) What business risk does JetBlue face that may threaten
the company’s ability to satisfy stockholders expectation? Prodive some
examples of control activities that the company could use to reduce these
risks?
3) How can the concept of unit-level activities be applied
to an airline? More specifically,what are two examples is of unit-level
activities for Jetblue? What steps has Jetblue taken to manage these unit-level
activities more efficiently?
4) How can the concept of batch-level activities be appplied
to an airline? What are two examples of batch-level activities for JetBlue?
What steps has Jetblue taken to manage these batch-level activities more
efficiently?
5) Provide one example of customer-level activity and
organization sustaining activity for JetBlue?
