The name of the organization to be written about is Ivy Tech Community College which has a website and their annual financial report can provide most of the information. This section must be 8-10 pages with atleast 5 in-text citations and references.
This section of your AMP includes:
Introduction
External Environmental Analysis
General Environment
The Environment within the Industry
The Organization’s Market
Purpose or Mission of the Organization
Section One Draft: Annotated Outline
Introduction:
The introduction presents the important background the reader will need to understand the company. This section includes a brief history of the organization, a description of its products (goods and services), a description of key competitors, and any other facts pertinent to the situation.
External Environmental Analysis:
The General Environment:
This section examines the factors external to the organization that affect it. While an organization cannot control external factors, external factors create opportunities and threats to which the organization must respond. Common examples of external factors include: macroeconomic forces, socio-cultural forces, technology, global issues, demographics, political or legal forces, etc. Use specific data whenever possible (e.g., “the population of Asian immigrants in this market is growing at 5% annually”) and state how the organization will be affected (e.g., “… leading to greater demand for the new housing [our company provides].”)
The student needs to examine a minimum of four of the following environments for macro-environmental trends and forces.
Demographic
Economic
Social-Cultural
Natural
Technological
Political-Legal Environment
Research Requirements:
What do experts say about the macro-environmental trends and forces? Students need to include research from at least five sources accessed through OCLS.
Five total in-text citations and references for the General Environment.
The Environment Within the Industry:
This section continues to examine the factors external to the organization within its industry.
What is the size of the industry?
What are the growth trends?
What is the nature of competition for the organization? Students will use Porter’s Five Forces Model to examine competition (risk of entry by potential competitors, rivalry among established firms, bargaining power of buyers, bargaining power of suppliers, and substitute products).
Research Requirements:
What do experts say about the industry’s environment? Students need to include research from at least five sources accessed through OCLS.
Five total in-text citations and references for the General Environment.
The Organization’s Market:
What are the organization’s main products and services?
What specific benefits do customers get from the products and services?
What are the primary markets and market segments, as defined by the organization?
What are the primary ways that customers learn about the products and services?
Approximately what percent of annual revenue is spent on marketing & sales efforts?
Purpose or Mission of the Organization:
Does the organization have a clear sense of mission?
Is there a mission statement and is it communicated to those responsible for accomplishing it?
collapse Background Information
