Part 3: Objective H and and Key Concepts 1 and 2 (20 points)Using Theodore Levitt’s hypothesis as a framework, compare and contrast McDonald’s, The Gap, and Starbucks across three countries and discuss the rationale used by each business to standardize its marketing mix. In addition explain how each business was able to adapt to the local market for each country. Include in your explanation why it may be financially advantageous for each business to standardize their marketing mix.
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