Integrated marketing
communications
Integrated marketing
communications plays a vital role in the promotion element of the marketing
mix. The following discussion will help you deepen your understanding of
promotion:
What characteristics of Las Vegas
visitors suggested that an integrated marketing communications campaign would
be necessary?
Why did the Las Vegas convention
center shift from product advertising to brand marketing?
What promotional elements were
used in the “What Happens Here, Stays here” campaign?
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