Guidelines and Rubric
Marketing, while not a formal part of your final project, is an important aspect of program planning, design, and evaluation. In order for your program to be
effective, you need to get the word out. This presentation identifies how you plan to do that.
For this assignment, develop a brief presentation demonstrating an effective social marketing plan for your program (identified in Milestone One). This
marketing plan should follow the five Ps of marketing: Product: What services and/or product does the program offer?
Place: In what communities or populations will the program be marketed?
Promotion: What is the social marketing message, and how will it be promoted?
Price: How much will this program cost the stakeholders—consumers, payers, and employers?
Profit or Benefit: How will the stakeholders tangibly benefit from the program? Guidelines for Submission: Your assignment must be submitted as a 2- to 3-slide presentation with at least three sources, which should be cited according to APA
style. You may use PowerPoint, Prezi, or another presentation software approved by your instructor.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
Product and Place Promotion Price
Profit Articulation of
Response (APA Style
and Mechanics) Exemplary (100%)
Clearly and concisely identifies
product (program) and place
where it will be marketed
Explains methods of promotion for
the program, which are innovative
and mindful of the target audience
and cultural competence
Identifies and justifies a reasonable
price range for the program
Clearly explains expected profit
margin and justifies resource
allocation
Submission is free of errors related
to citations, grammar, spelling,
syntax, and organization and is
presented in a professional and
easy to read format Proficient (90%)
Identifies product (program) and
place where it will be marketed Needs Improvement (70%)
Identifies only product (program)
or place Explains methods of promotion for
the program Briefly explains methods of
promotion for the program Identifies and justifies a price range
for the program
Explains expected profit margin
and justifies resource allocation Briefly identifies but does not
justify price range for the program
Briefly explains expected profit
margin and justifies resource
allocation
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization Not Evident (0%)
Does not identify product
(program) or place where it will be
marketed
Does not explain methods of
promotion for the program Value
10 Does not identify or justify a price
range for the program
Does not explain expected profit
margin or justify resource
allocation
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
