Graded Homework

1. Identify the pros and cons of a company having a central marketing department that makes decisions for marketing the product in every market.
2. Identify the pros and cons of a company having a single message for all markets.
3. Would Burberry be more successful with a single marketing strategy for all markets or different marketing strategies for different markets.

C. Essay Requirements:

1. Write three pages in response to all of the items in section B.
2. Include a minimum of 3 authoritative references to support your paper.
3. Use APA Style