1. Give a brief description about the case (minimum 2 pages).
2. Identify the key players and their role in the case.
3. Answer the questions given in the ecourse pertaining to the case (minimum 2 pages per question).
Make sure to use appropriate citations. Include a reference section at the end of the report.
4. Include a cover page with the title of the case.
5. The case report must be typed double-spaced in a word document using a 12-point font size (any
font type can be used).
6. The margin for the word document must be 1 inch (top, bottom, left, and right). Case 1: Uber Technologies, Inc.: Global Strategies, Local Challenges
Read the case and answer the following questions:
1. How does Uber combine the advantages of mobile app technology with analytics to optimize
private transportation service offerings for its customers? 2. What kind of business model innovation has Uber achieved, as observed from the case study?
Does Uber’s business strategy qualify as a blue ocean strategy? 3. How in your opinion should Uber address its competitive situation (a) globally and (b) in India?
How can it use emergent technologies to strengthen its competitive situation both globally and in
India?
