Week 01 Written Assignment-Case Study
In the strategic management process, the series of four steps (Situation Analysis, Strategy
Formulation, Implementation, and Evaluation) lead to the development, modification, or change
in the organization’s strategies. Strategic management takes a different shape depending on the
people managing the strategic vision, the mission of the company, and the industry that it is in.
Depending on the organizational level, a company could formulate three different types of
strategies: Functional, Competitive, and Corporate.
With this information in mind and after conducting research, complete the following:
Read Case Study #1 at the end of Chapter 1
Briefly answer the questions from the text in reference to Case Study #1 and explain the rationale
behind your answers (use supporting information as needed)
Tip: Use APA style to cite and reference your sources of information such as the textbook and
other external sources.
Write 3-4 pages explaining the questions
1. What is Zynga’s goal? How will that goal affect the way strategies are pursued? Try to be as
specific as possible.
2. How do you build a viable business getting people “to buy a bunch of things that don’t exist?”
3. What do you think it will take to be successful in the game industry? What challenges does
this industry face?
4. How might Pincus and his top management team use the strategic management process to
continue making real profits in virtual worlds?
