- How do Wal-Mart’s and Sam’s target markets seem to differ? How does the company accomplish identifying and catering to these different markets? Provide at least three examples in which you compare and contrast three different areas of the marketing mix to support your case.
2.: Look at the TV selection. How do the prices at Sam’s compare to Wal-Mart? Be specific (brand, specs, price, etc.). What might the differences tell you about Sam’s target market vs. Wal-Mart’s target market? Do you see examples of price lining at either store?
- What forms of payment does Sam’s accept? Does WM accept the same forms of payment? Speculate about the differences and how that might affect their ability to balance the needs of the market with the needs of their shareholders.
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