1. How did the development of the marketing strategies relate to the opportunities outlined in the SWOT Analysis?
2. Describe how the two marketing strategies aligned with NIVEA’S strategic direction?
3. Provide one example of how have NIVEA coordinated and monitored the strategy mechanisms for a scheduled ‘below the line’ marketing activity.
4. How could NIVEA ensure that marketing tactics meet possible budgetary constraints?
5. Describe how NIVEA ensured their marketing plan had rationale set against their objectives?
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