Question 1
Discuss the idea of a “disruptive” market innovation and strategy and provide
examples. How can you provide leadership within an organization that can lead to
product or gotomarket innovation? Please provide examples. Can a disruptive
strategy work within the framework of the Five Generic Competitive Strategies?
Again, provide examples.
Question 2
Provide an example of how two companies have relied on strategic alliances or joint
ventures to substitute for horizontal or vertical integration. Horizontal mergers and
acquisitions can strengthen a firm’s competitiveness. When is it better to create an
alliance rather than doing an acquisition?
Week 4 Assessment: External Analysis
Conduct an external analysis of your company or
organization. Use all of the tools necessary to conduct a
thorough evaluation of the external environment in which
your firm operates. The evaluation should be 3-5 pages in
length, at least 3 references, and APA formatted.
