(TCO 6) After watching the royal wedding, Susan wants to start her own hat-making company in the United States. To help her determine whether this is a good idea, she needs to find the answers to which of the following questions?
Who are my customers and where are they?
Who are my competitors and where are they?
How can I differentiate my product from that of my competitors?
In what quantities and at what price will my customers buy my products?
All of the above
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