HA575 Healthcare Marketing
To begin, select one (1)
of the following healthcare systems that you would like to explore for this
unit:
·
Acute care
·
Ambulatory care
·
Assisted living
·
Continuing care
retirement community
·
Critical access
hospital
·
Dialysis care
·
Home health care
·
Hospice care
·
Long-term care
·
Memory care
·
Palliative care
·
Pediatric care
·
Primary care
·
Short-term care (e.g.,
post-surgery therapy)
·
Surgical care
·
Veterans
Administration
·
Other (requires
approval from instructor)
Next, select an
environment/location:
·
Downtown New York City
·
Denver, Colorado
·
Mobile, Alabama
·
Boston, Massachusetts
·
Rural Minnesota
·
Savannah, Georgia
·
Los Angeles,
California
·
Fort Worth, Texas
·
Anchorage, Alaska
·
Other (requires
approval from instructor)
Finally, select three (3)
marketing tools:
·
Email
·
Newspaper
·
Memorandum
·
Radio advertisement
·
Television
·
Telephone
·
Social media
·
Internet
·
Person-to-person
·
Billboard
·
Referral
·
Other (does not
require approval from instructor)
Instructions
·
Provide a general overview of your select healthcare
system.
·
Discuss the demographics of your select
location.
·
Discuss the advantages of using each marketing
tool at your healthcare system and location.
·
Discuss the disadvantages of using each
marketing tool at your healthcare system and location.
·
Summarize which marketing tool you would
recommend that would yield the highest marketing potential of your select
healthcare system and location.
·
3-4 page paper
excluding front and back matter (APA standards apply ).
Reference:https://data.medicare.gov/
