Question 6 – Competitive Advantage [10 points]
Address the following points in your Assignment Answers document. Explain your answers in whole sentences.
- Determine the market Uber is competing in. Make sure your definition is not too narrow or too broad – also think about bicycles, public transport options etc. Explain your answer.
[2 points]In Week 8, we introduced Porter’s competitive forces model as an important tool for analysing the characteristics of a market. For each competitive force in the model, explain whether the force is low or high in the market you determined in Point A above.
(Minimum: 1 paragraph per force)
[5 points] - In Week 8, we also introduced 5 common strategies to generate competitive advantage. Which of these is Uber practicing? Or do you think Uber created a new market altogether? Justify your answer. (Minimum: 100 words) [3 points]
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