4 questions about IKEA in the word document (2-3 pages)
1.?What are the cultural factors which make expansion abroad in retailing difficult? What has made it possible in IKEA’s case?
2.?Describe how IKEA’S expansion has re-energized mature markets around the world and changed the competitive situation.
3.?Identify IKEA’s top three competitors in the US market. Compare and contrast the distribution strategies (be sure to identify the strategy type) of IKEA and it’s competitors. Does IKEA have a competitive advantage in this regard? If so, what specifically is it? If not, how can they create one with distribution?
4.?Should IKEA expand further in the United States or focus on other countries?
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