“Globalization and
Localization.”
Please respond to
the following:
Based on the
“Strategic Thinking” article, students will respond to the following:
Discuss the influence of globalization and
localization when it comes to marketing brands.
Would the same success be achieved with a less-visible
brand? Explain your rationale from the receiver’s perspective.
What steps might you take to achieve the same kind of
success with an almost unknown brand?
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