PMBA 8365 International Marketing
EACH STUDENT IS TO PREPARE A ARTICLE DEALING WITH ANY AREA
OF INTERNATIONAL MARKETING. ARTICLE 1 — YOU WILL
(A) BRIEFLY SUMMARIZE THE ARTICLE
(B) CITE IMPLICATIONS AS TO HOW THE TOPIC OF CONCERN WILL
HAVE BEARING ON A MARKETING MANAGER AND OR THE
COMPANY OF CONCERN, OR THE COMPETITION. SPECIFICALLY
CITE HOW THE INFORMATION, IN YOUR OPINION, WILL HAVE
BEARING ON THE 4 – P’S OF THE MARKETING MIX.
Requirements: 1) Paper is to be typewritten; You need to cite bibliographical
information.
2) The article should come from recent events about international marketing on
the Wall Street Journal.
3) Font: Times New Romance 12, Double space.
3) The paper are 2-3 pages.
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