A vision states the long-term aspirations, and directions, of an organization. Visions are not static and must evolve as an organization evolves, especially in a rapidly changing world. Without question, you need to select the right vision if you wish to achieve a successful organizational change. This discussion provides an opportunity to create an invigorating, functional vision statement and explain why it is applicable to the organization.
Hinterhuber and Popp state that “having a vision is behind any new, entrepreneurial activity or major corporate change program” (as cited in Palmer, Dunford, & Akin, 2009, p. 249). Considering this, respond to the following:
• Choose any company you are familiar with and develop a new vision statement that is more appropriate to their future.
• Subsequently, detail how that vision is linked to its competitive advantage, organizational performance, and sustained organizational growth.
Post your primary response. Read any postings already provided by your instructor or fellow students.Remember to read the feedback to your own major postings and reply to it throughout the module. Each post should be 100-150 words and written in your own words. All quoted text must be cited using APA format (6th edition).
See the Course Calendar for due dates for posts and responses.
Compose your work using a word processor and save it, as a Plain Text or an .rtf, to your computer. When you’re ready to make your initial posting, please click on the “Create Thread” button and copy/paste the text from your document into the message field. Be sure to check your work and correct any spelling or grammatical errors before you post it.
Evaluation Criteria
Review the SBT Discussion Rubric located in the “Start Here” section of the course for more information on grading criteria. Together, all discussions comprise 20% of the total course grade.
Reference:
Palmer, I., Dunford, R., & Akin, G. (2009).Managing organizational change: A multiple perspectives approach(2nd ed.). New York, NY: McGraw-Hill/Irwin.
