E-marketing: with references ABA style
1. Describe the four steps in the lead generation and management process.
2. What are the basic criteria that are used to qualify a sales lead?
3. What is the role of CLV in relationship marketing?
4. Customer Relationship Marketing is generally considered to have its foundations in three B2B marketing functions. Explain what the functions are and what each contributes to a CRM program.
in other word document:
with references , organization behaviour :
Q1. Define Decision-Making. What are the five basic steps involved in the rational decision model?
Q2. Briefly describe each of the following communication flows: downward, upward, and lateral. What does each type of flow accomplish in an organization?
Q3. What are the six forms of position power and the four forms of personal power? Briefly describe each form.
Q4. What is the difference between functional conflict and dysfunctional conflict?
