Week 7 – Pfizer Case Activity
Step 1 – Technology/Application Identification – Complete the grid to identify the technologies used, their
function, and who is involved in their use or what process do they contribute. (Feel free to add rows.) Use
generic labels for technologies mentioned by the Pfizer articles (such as data repository). Specific
technologies mentioned are limited. Technology/Application Function Who uses/Process involved Comments:
Step 2 – Impact on Organization and Process – Copy the list of technologies/applications in this
grid. Have you observed any impact on the organization and/or process. Impact on the
organization could be changes in normal job roles (duties, responsibilities, etc), changes in
organization structure, or changes in management structure. Impact on process could include
changing responsibilities of data collection, automating duties that were once completed by
employees or customers, or changes in rules governing the process.
Technology/Application Organization Impact Process Impact Comments:
grid. Have you observed any impact on the organization and/or process. Impact on the
organization could be changes in normal job roles (duties, responsibilities, etc), changes in
organization structure, or changes in management structure. Impact on process could include
changing responsibilities of data collection, automating duties that were once completed by
employees or customers, or changes in rules governing the process.
Technology/Application Organization Impact Process Impact Comments:
Step 3 – Connecting to Strategy – Does the organization have a stated technology strategy? Is
their approach documented in the business strategy phrases (mission statement or motto? If it
is stated, please restate in your own words. If not explicitly expressed, what do you think the
strategy is?
Comments:
their approach documented in the business strategy phrases (mission statement or motto? If it
is stated, please restate in your own words. If not explicitly expressed, what do you think the
strategy is?
Comments:
Step 5 – Look at competitors in the marketplace. Compare their use of technology to the case
company. What is similar? What is different? (Pick one or two that best emphasize similar or
dissimilar traits).
Competitor Name Technology Similar Dissimilar Comments:
company. What is similar? What is different? (Pick one or two that best emphasize similar or
dissimilar traits).
Competitor Name Technology Similar Dissimilar Comments:
Step 5 – Do you feel that the "Digital transformation strategy" will succeed for Pfizer? What is
your evaluation of the case companies use of technology? What would you change?
your evaluation of the case companies use of technology? What would you change?
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