Find and review a job description for a sales promotion manager. This will help you better understand their job responsibilities and will assist you with your marketing strategy presentation.
Imagine that you’ve been promoted to the sales promotion manager position.
Select a store of your choosing (which can be a store you’ve used in previous assignments).
Create a 10- to 15-slide MicrosoftîPowerPointî presentation with speaker notes that outlines a sales/marketing strategy for your store.
Include the following information in your marketing plan:
- Advertising and media mix (How will you advertise? Radio, newspaper, online, etc.)
- Selling strategies (Will sales team be trained on features and benefits of products or services? How will you market your products?)
- Public relations and publicity
- Website/social media
- Customer relationship management (CRM)
- Specific promotional strategies
- Sponsorships
Categories: