Strategic management
Integrative project Topic:Wells Fargo
Problem:
The unethical behavior was widespread at the bank, with
thousands of employees involved in secretly creating new bank and credit-card
accounts for customers without their knowledge, resulting in overdraft and
other fees. So far 5,300 wells Fargo employees have been fired over the issue.
And whereas most headline-making unethical behavior is aimed
at driving financial gain for the organization or individual, that was less
clearly the case here; it seemed more related to employees trying to meet
aggressive sales goals.
Solution: ?
1.need solution then make final project(Approx. 17 pages)
A. Introduction
B. Business concept
C. mission
statement
D. Vision statement
E. Key success
factors
F. strategy
Alignment: client perspective
G wells Fargo
operation
H. Research,
development and services
I. Target market
customer
J. profit and loss projections
k. cashflow
projection
l. conclusion
2.To do major findingand analysis in presentation (slide
limit 8 or 10)
A.Intro,
B.problem: legal
and financial problem,
C. solution,
D. strategies,
E. benefit,
F. recommendation
Please complete the final project and presentation as soon
as possible
